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A landmark multi-year partnership with
Euroleague Basketball

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the world’s most successful and historic clubs, EB manages the continent’s two premier men’s basketball competitions, as well as the sport’s premier under-18 showcase—the Adidas NextGen EuroLeague.

3M+

Spectators attended games in person in 2023-24*

1.1B

Live viewership global TV viewing audience in the 2023-24 season*

3M+

Impressions across all social platforms 
(+79% from previous season)*

*Euroleague Basketball, July 2024

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Key highlights of the partnership

“We are excited to partner with Euroleague Basketball and we are proud to sponsor some of the region’s most exciting competitions and tournaments. Key sporting events are a great way for us to connect fans across the world with their passions, driving meaningful connections and exceptional experiences.”

Kim Kadlec
— Kim Kadlec, Chief Marketing Officer, Visa Europe.

Celebratory Event in Athens

To commemorate this partnership, a special event was held in Athens, Greece. During the event, Gawain Davies, Euroleague Basketball Chief Commercial Officer, highlighted the significance of the partnership: Visa is Euroleague's first-ever payment partner in its 25-year history.
 
Notable speakers included:
 
  • David Rivers: Former Olympiacos Piraeus player and Euroleague Basketball Ambassador.
  • Fragiskos Alvertis: Former Panathinaikos AKTOR Athens player.
  • Guy Martin: Head of Sponsorships at Visa Europe.
  • Sevi Vassileva: General Manager of Visa for Greece, Malta, Cyprus, and Israel.
  • Gawain Davies: Chief Commercial Officer of Euroleague Basketball.

“Visa’s commitment to removing barriers and connecting people within the digital payment ecosystem aligns perfectly with our mission to deliver unforgettable moments to our growing, passionate, and global audience. This is a groundbreaking partnership for Euroleague Basketball.”

Gawain
Euroleague Basketball logo
— Gawain Davies, Euroleague Basketball Chief Commercial Officer

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Explore the partnerships that connect the world

Our sponsorships and partnerships, from sports to entertainment to fashion, have the ability to bring people together around the world and are the catalyst to push us further and reach beyond what’s expected. From the Olympic and Paralympic Games, FIFA World Cup™, Visa Cash App RB and Oracle Red Bull Racing, to the NFL—we support these iconic events that inspire and connect everyone, everywhere.

Our partnerships and sponsorships