Visa x EuroLeague agree on a slam dunk partnership:
EuroLeague (EL) stands at the forefront of European Basketball by running
the premier European professional club competitions, showcasing elite
teams to a global audience:
EuroLeague
BKT EuroCup
EL manages some of the world’s most successful and historic clubs, showcasing the prestigious and competitive landscape of EuroLeague.
Millions of fans attend games in person across EuroLeague and EuroCup arenas throughout the season.
Over 2 million viewers tuned in globally via television and digital broadcasts for last year’s EuroLeague’s 2025 Final Four.
A vast growing social media reach and engagement across all platforms (Over 2.2m followers across IG & TT).
2026 EuroLeague Final Four
Celebratory Event in Athens
To commemorate this partnership, a special event was held in Athens, Greece. During the event, Gawain Davies, Euroleague Basketball Chief Commercial Officer, highlighted the significance of the partnership: Visa is Euroleague's first-ever payment partner in its 25-year history.
Notable speakers included:
- David Rivers: Former Olympiacos Piraeus player and Euroleague Basketball Ambassador.
- Fragiskos Alvertis: Former Panathinaikos AKTOR Athens player.
- Guy Martin: Head of Sponsorships at Visa Europe.
- Sevi Vassileva: General Manager of Visa for Greece, Malta, Cyprus, and Israel.
- Gawain Davies: Chief Commercial Officer of Euroleague Basketball.
Basketball players